What is SEO?
Definition: SEO stands for search engine optimization. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.
SEO is a way to work on and layout your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
SEO is about understanding what people are searching for online and how they are phrasing their search.
The answer is in the keywords
These are the words people are typing into search platforms such as Google, Bing, etc. These keywords allow you to know your audience's intent and help your site be found by Google search engine at the same time.
It is important to make sure that the way you are phrasing keywords are easy to read and that they make grammatical sense.
There are many programs on the market that allow you to find the best keywords for your website in order to have the best SEO optimization.
The Importance of SEO
SEO is important because it keeps the search results fair. It allows for sites to show up on search results because they deserve to be there rather than paying to be there.
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.