What is SEO?
Definition: SEO stands for search engine optimization. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results.
SEO is a way to work on and layout your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
SEO is about understanding what people are searching for online and how they are phrasing their search.
The answer is in the keywords
These are the words people are typing into search platforms such as Google, Bing, etc. These keywords allow you to know your audience's intent and help your site be found by Google search engine at the same time.
It is important to make sure that the way you are phrasing keywords are easy to read and that they make grammatical sense.
There are many programs on the market that allow you to find the best keywords for your website in order to have the best SEO optimization.
The Importance of SEO
SEO is important because it keeps the search results fair. It allows for sites to show up on search results because they deserve to be there rather than paying to be there.
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
SEO is also one of the few online marketing channels that, when set up correctly, can continue to pay dividends over time.
People trust search engines and use them to find the information and products they want. This is why utilizing SEO is so important if you want your site to be found when people search for products or services within your niche.
How SEO Helps Your Website
You may be asking why does using SEO even matter?
It matters because it will help you organically grow your business! It also improves the likelihood of people finding your website.
SEO can help your website rank higher in search results and consequently drive more traffic to your website.
By using SEO, it allows you to target a specific audience. By using niche-specific keywords, you will bring in more qualified leads to your site.
SEO also helps with the brand building because as your website pops up for the category the customer is searching for, your website will begin to be associated with the category that customers are searching.
If you want more website clicks, views, or leads, then SEO is the best way to organically drive people to your site.
SEO takes time, but all the work you put into it is worth it in the long run.
SEO Tips
As you begin utilizing SEO to help your website, here are a few tips to help you get started.
Add internal links to other pages on your site.
Improve existing content by using keywords.
Use your keyword in your title and within the first few sentences of a post.
Don't overuse keywords. Pick one or two to focus on per page/post.
Use relevant images to help improve readability.
Write and post keyword-rich blog posts monthly.
By following these tips, you can optimize SEO on your website.
Get Help with SEO
When using SEO it is important to be consistent and do your research.
I understand that SEO can be overwhelming to implement onto your website.
If you need help incorporating SEO into your website, reach out to me today!