There are so many aspects to ensuring your website has what it needs to run smoothly.
Ensuring you have a safe and well-functioning website is an important aspect of running your business.
Here are a few things you can do to ensure your website has what it needs to function at its highest capacity.
The Basics
When thinking of what it takes to help your website run properly, we need to take a quick look at the basics.
First, you need to make sure you have a company name.
Next, you should decide on a hosting platform for your website. You have to figure out which hosting platform works best for you and your business.
Then, you need to purchase your domain name. There are so many websites you can use to purchase your domain. It takes time to weed out the scam websites and to find a good price. You also have to make sure your domain name is available.
Finally, you have to make sure your website is secure.
These are just the first steps to making sure your website has what it needs to work well. There is so much more to creating and running a website. Let's take a look at other ways you can make sure your website has what it needs.
Organization and Display
Clarity: You need to ensure you provide your audience with a clear description of who you are. When someone goes to your website, they shouldn't have to look around your website to figure out who you are. They should be able to see information such as your name and what services you offer on your homepage.
Organization: You want to make sure you have different pages for different types of information. It doesn't make sense to have a random blog post on your contact me page. Keeping things organized makes it easier for your audience to navigate your site.
Images: Having high-quality images throughout your site is a must! On each web page, you should have at least one picture that pertains to the information you are providing. Make sure the pictures are relevant to the topic.
Your Brand
Logo: Every company needs a great logo. The company logo is what pops into people's minds when they think of your business. If you don't know how to create your own logo, there are a lot of great services that can help you create one.
Branding: Being able to identify your business is huge. Branding is how your customers recognize and experience your business. It's more than your logo. Branding should be present in all of your customer engagement such as emails, business cards, social media, or advertising. Your branding should also be present on every page of your website.
Call To Action
Call to action: Your customers need to be told what to do next. They have browsed your site, and like what they see, but if there is no call to action they may not take the next steps in connecting with you. A call to action is simply telling your customers what you want them to do. This can range from signing up for your email list to filling out an inquiry form.
Connection
Social media: Having social media account for your business is a great way to get them to your website. You can also set up your website so that people can share your site on their social media accounts.
Contact info: How your customers can contact you needs to be easy to find. Not every customer has the patience to click through your site to find your contact information. The best place to put your contact information is in one of the top corners of your homepage. Be sure to include more than one way that they can get in contact with you.
Technical Side
Basic SEO: It doesn't benefit your business to have a website that people won't stumble upon during an internet search. You need to become familiar with the SEO basics to make your website more accessible to potential customers by search engines. Understanding keyword search, naming your page titles, and image usage all help in your SEO score.
Plug-ins: There are so many beneficial plug-ins to help your website become more user-friendly. For example, if you want to make your website mobile-friendly, there are many plug-in options to help you do so. Plug-ins can be a business website's best friend!
Hopefully, these different tips help you as you build your business website.
Building a website can be very overwhelming, which is why I am here to help you!
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