Have you ever visited a homepage of a website and just cringed at how outdated it was or annoyed at how difficult it was to navigate? While we may not be able to fix every outdated website on the internet, we can help your business. Let’s avoid those negative responses and bounce rates by talking about the 7 features your homepage should have.
The homepage of business sites is often as much about content as they are about the features themselves. The homepage is not just a way to showcase information about your company but also acts as an interface for visitors and potential customers. It is therefore crucial that your homepage makes a good impression to attract new clients, users, and customers. This article will help you achieve that goal by presenting some tips on how you can use these websites' must-have features differently from others (and in more effective ways).
BEST HOMEPAGE WEBSITE FEATURES
1. Contact Information
Your business contact information should be easy to find on your homepage and should include a clear and concise description of your business or organization, including your name and physical address. It should therefore contain all the information they need to contact you, such as:
Your full business name and address, including the city, state, and zip code.
Your email address.
A phone number where visitors can reach you by phone if necessary.
Social media accounts (optional)
2. A Synopsis of What You Do
The second element of your homepage that should be featured is an overview of what you do as a business owner. If you're a service provider, this would be a great place for your clients to find out about what services you offer, as well as any relevant information.
This will help users understand why they should choose your services over those of other businesses in your industry.
3. Photos
You may think that photos are a luxury in web design, but they're one of the most important things you can add to your homepage, especially for small businesses that don't have a lot of money for professional photography services but still want their site to look appealing and professional-looking.
If possible, include photos from events or other occasions where you've been able to showcase who you are as a person and what kind of services you provide.
4. Your Logo
This feature is used to show the identity of your company or brand, especially when it is not very well known yet. This can help people recognize you at first sight and give your homepage a more professional feel.
Your logo is one of the first things users see when they land on your website, so it is important to make sure that it is well-branded and professional. It should be visible on every page of your site.
5. Social Media Icons
Social media icons can help increase engagement with your audience by making it easier for them to share content on social networks such as Facebook, Twitter, or Pinterest. You can use these icons as widgets or place them in the sidebar or footer of your website. If you want to use social media icons on your homepage, make sure they are sized correctly so that they look good in different sizes on desktops and tablets.
6. A Clear Headline
The headline is one of the most important parts of any web page because it determines whether a visitor will even bother scrolling down to read what's written after it. It should be short, catchy, and relevant to the content being presented on that particular page.
The headline of your homepage is an opportunity to get users' attention and draw them into the rest of your website so make sure it's clear and easy to read!
7. A single, prominent call-to-action
The most important thing on your homepage is to get people to take action. That might be to sign up for your email list, download a free report or learn more about your company's services. Always ensure that the call to action is clear, concise, and easy to find.
The most common mistake is to have too many call-to-action on a page, which makes it confusing for the user. But if you have one call-to-action that's big, bold, and compelling enough for the user to take action, that's all you need.
Does Your Homepage Have These Features?
If you had to stop and think about the answer or even immediately said no, it’s time to give your website an update. At Zega Designs, we are here to create a website that works for you and your business. We understand that websites aren’t a one-size-fits-all, and love taking your specific needs into account as we create your website. If you’re ready to update your website, schedule a consultation with me. Let me know below, what other features would you be adding to your homepage.