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Color Trends for 2023

The use of color in branding and design is a very important aspect of a business. The right colors can make or break your brand, and it is important to keep up with the latest trends.

Colors are powerful tools used by brands to convey their message, attract attention and engage with customers. Yes, you read that right. The right colors in branding can do that. The color trends in branding and design for 2023 are going to be a little different than they have been in the past.

The world has changed so much since those early years of the last century that we are already seeing a shift in the way we use color. Out with the old and in with the new is what I would say is happening here.


Adding new color(s) into your website will not affect your brand colors and what it symbolizes to your business.

Colors have the immeasurable power to inform our mood, emotions, and thoughts. Research conducted by the Institute for Color Research reveals that people make a subconscious judgment about a product within 90 seconds of seeing it, and between 62% and 90% of that assessment is based on color alone.

It is important to update your site's colors each year. In my opinion, this is one of the best ways to keep up with current trends to stay relevant to your audience.

When you create a website, you want to make sure that it stands out from the rest of the competition. If you have the same color scheme as everyone else, it will be harder for your site to get noticed by potential customers. It is very important to keep up with the market.


Wondering what colors you should consider adding to your website in 2023? The following list shares some of the most popular color trends for this year:

#1. Colorful Branding

Brands will continue experimenting with colors to stand out from competitors, this trend has been seen in recent years with brands like Starbucks and H&M using bright colors on their packaging or storefronts.

#2. Natural Hues

Natural hues such as blue, green, yellow, and purple are becoming more popular because they are more accessible than pastels or blacks. In addition, natural hues look great when paired with other colors, such as reds or oranges.

#3. Viva Magenta

In 2023, the color of the year is Viva Magenta. The vibrant, bold, pinkish-red is popping up in fashion, design, art, and even food - it's a trend that's here to stay.

What is behind its rise?

Viva Magenta is predicted to be enormously popular in graphics and marketing. The color is eye-catching and bold, making it an ideal choice for designs that need to stand out and be noticed

Viva Magenta is the color of energy and vitality. It has a pureness that makes it the ideal choice for branding, signage, and other visual elements.

The world of website design and branding is changing, fast! We can't afford to sit back and watch it happen - we need to be out there leading the change with Viva Magenta, of course.

Ready to update your website for 2023?

Now you know the color of the year. Will you be adding its burst of energy to your website design this year? Let’s chat about how I can incorporate trending colors into your website. Schedule a call with me so that we can make your brand’s website stand out from the rest. Not ready to update your site, let’s keep in touch! Follow me on Instagram to stay up to date with all of the current website tips and trends.


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