As business owners, we work hard for our customers and clients.
We put all we have into everything we do and create for them.
We are talented and experts at what we do and love hearing what clients have to say about our work.
This is where client testimonials come in!
What is a Client Testimonial
The dictionary definition of a testimonial is "a formal statement testifying to someone's character and qualifications." Yet, a testimonial can be so much more than that. It shows anyone who reads the testimonials that they can rely on and trust you to complete the services they are looking for.
Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.
How To Get Client Testimonials
Getting client testimonials is very important. It may seem awkward to ask clients and customers to review your product or services, but it can be a straightforward process.
The easiest way to request client testimonials is to simply ask for them! You can do so by asking at the end of services what they liked about your services and if you can use their review and feedback for testimonial purposes.
Another great way to ensure you will get client testimonials is to add them as an automation to your client experience. Have an email template ready to send when services are completed. It can be a form that they fill out and send back to you, or you can give them the direct links to fill out reviews on platforms such as Facebook, Yelp, and Google business.
Whenever you get client testimonials, make sure they are okay with sharing their information before you post it to your social media platforms or website.
Use Them Effectively
When combined with great copywriting, effective salesmanship, and targeted marketing, customer testimonials can help buyers overcome objections, boost online sales, and turn customers into brand ambassadors.
Often business owners have a testimonial page on the website where potential clients can see what others have to say. I'm here to say that is not enough!
You also need to incorporate your client testimonials into your social media posts and newsletters. This helps drive more traffic to your site and increase your conversion rates.
Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can't. Testimonials are like mini-marketing campaigns that keep working long after the online review has been posted. This provides business owners like us with a constant positive image to potential customers and helps increase brand awareness.
There are a few different client testimonials you should consider using on your website and throughout your social media accounts.
By using more than one type, you are more likely to draw in the attention of a potential customer instead of them just quickly scrolling through your testimonial page.
Here are a few examples to help you as you begin creating your testimonial page:
Use images with quotes. Quotes are easy to come by, yet adding an image your quote now has way more credibility than it did by itself. Pictures increase conversions in many cases because it’s easier for prospects to identify with buyers.
Quotes with a CTA (call to action). When you add a CTA to the end of a quote, potential customers are more likely to take the next step in hiring you for your services or purchasing your product. Make sure your CTA is direct, on-brand, and easy to understand.
Improve Your Rankings. Testimonials are a huge factor when it comes to ranking in local search. It helps businesses rank well, even if they have low-quality link profiles. By adding the city where the client is, or ensuring keywords are on your testimonial page, you are more likely to get higher rankings.
Why Client Testimonials Are Important
Online reviews from customers have created a way to combine the traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion.
Client testimonials are necessary and play a massive part in getting your next client or customer.
I encourage you to take the time to look at your testimonial process and assess if any changes are needed.
If you need some inspiration, check out my Client Love page.
Reach out to me today if you need help with effectively using your client testimonials on your website.