Is your website not doing as well as you had hoped? Are you embarrassed to send people to your website to learn more about what you offer? These are signs it’s time to rebrand your website.
The first thing that often comes to mind is that your company has been in business for a while and you don't see any growth. This is usually because all of your efforts have been focused on keeping the current branding of your website. If a website isn't performing as well as you would like, rebranding it is an option you should consider.
Rebranding a website can be an effective way to increase traffic and sales. However, it's important to get the rebranding process right if you want to see results.
Still unsure if rebranding your website is right for your business? Here are six signs that indicate when it might be time to call it quits on an existing site and rebrand.
#1. You Are Still Using The Same Logo And Colors As Before
Those who have not yet moved on to a new logo and color palette are often reluctant to invest in a rebranding project. You may feel like you
have no other choice but to stick with what you already have since it’s all that you know. But this can be a big mistake especially since you're working as an established brand.
You should have your logo and color scheme, but if you’re still using the same ones as before, then it could mean that you don't agree with what you're trying to sell or how you want to put your website to use. If this is the case, then it's time for a change!